Last updated: 26 May 2026
The Artesian Group ("TAG", "we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard information when you visit theartesiangroup.com (the "Website").
TAG is a UAE-based company. We do not operate user accounts, e-commerce, or payment processing on this Website. If you are located in the European Union or European Economic Area, we recognise your rights under the General Data Protection Regulation (GDPR) and have designed our data practices accordingly.
The data controller for information collected through this Website is:
The Artesian Group
United Arab Emirates
Contact: theartesiangroup.com/contact
When you submit our contact form, we collect the following information that you voluntarily provide:
| Data Field | Purpose | Retention |
|---|---|---|
| Name | To address you in our reply | Until enquiry is resolved |
| Email address | To respond to your enquiry | Until enquiry is resolved |
| Company (optional) | To understand your context | Until enquiry is resolved |
| Message | To understand and address your request | Until enquiry is resolved |
Contact form submissions are processed via Formspree (Formspree Privacy Policy). Formspree acts as a data processor on our behalf and transmits your submission to us via email. We do not store contact form data in any database.
Our Website may include a chat widget that allows you to interact with an AI assistant. Conversation text entered into the chat widget is processed in real time by the Google Gemini API to generate responses. Chat conversations are not stored by TAG after your session ends. Please refer to Google's Privacy Policy for information on how Google handles API data.
With your consent, we collect anonymous, aggregated session data to understand how visitors use our Website. This data is collected via Cloudflare Web Analytics (a privacy-first, cookie-free analytics service).
Analytics data may include:
We do not use tracking cookies. Your analytics consent preference is stored using a localStorage flag in your browser — not a cookie. This flag contains no personal data and is only used to remember whether you accepted or declined analytics.
For visitors in the EU/EEA, we process personal data under the following legal bases:
| Processing Activity | Legal Basis |
|---|---|
| Contact form submissions | Legitimate interest (responding to your enquiry) — Art. 6(1)(f) GDPR |
| Chat widget conversations | Legitimate interest (providing real-time assistance) — Art. 6(1)(f) GDPR |
| Anonymous analytics | Consent — Art. 6(1)(a) GDPR |
We use a limited number of third-party services to operate this Website. None of these services are used for advertising or cross-site tracking.
| Service | Purpose | Data Shared |
|---|---|---|
| Cloudflare | Website hosting, CDN, DDoS protection, and privacy-first web analytics | Standard HTTP request data (anonymised); analytics beacon data (aggregated, no PII) |
| Formspree | Contact form processing | Name, email, company, message (as submitted by you) |
| Google Fonts | Typography (Outfit, Inter, EB Garamond, Space Grotesk) | Standard HTTP request headers when fonts are loaded |
| Google Gemini API | AI chat widget processing | Chat conversation text (real-time, not stored by TAG) |
This Website does not set tracking cookies. We use the browser's localStorage mechanism solely to remember your analytics consent preference. This is a small piece of data stored locally on your device that contains only a flag indicating your choice (e.g., analytics_consent: accepted or analytics_consent: declined).
Cloudflare may set essential, strictly necessary cookies for security purposes (e.g., bot detection). These are not used for tracking and are exempt from consent requirements under GDPR and the ePrivacy Directive.
We do not sell, rent, or trade your personal data to any third party. Data may be transferred internationally in the course of using the third-party services listed above (e.g., Formspree and Cloudflare operate infrastructure globally). These transfers are governed by the respective service providers' data protection agreements and, where applicable, Standard Contractual Clauses (SCCs) approved by the European Commission.
We take reasonable measures to protect your data, including:
Depending on your location, you may have the following rights regarding your personal data:
To exercise any of these rights, please contact us via our contact form. We will respond to your request within 30 days.
If you believe your data protection rights have been violated, you have the right to lodge a complaint with a supervisory authority in your jurisdiction.
This Website is not directed at individuals under the age of 16. We do not knowingly collect personal data from children. If you believe a child has provided us with personal information, please contact us and we will promptly delete it.
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make changes, we will update the "Last updated" date at the top of this page. We encourage you to review this page periodically.
If you have any questions about this Privacy Policy or our data practices, please reach out to us:
The Artesian Group
Website: theartesiangroup.com
Contact: Use our contact form